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Effective communication and sales: top use cases for a website chatbot

Today's customers expect instant answers, smart recommendations, and clear information without having to read information hidden on the website. Chatbots are becoming an integral part of customer care, improving their experience, saving customer support time, and helping to increase conversions.

1. The end of routine questions: Smart replacement of FAQs

How much does shipping cost? When will the goods be delivered? How do I change my password? Such questions often make up 70% of all customer communication. Chatbots can answer them immediately and accurately, without the need for operator intervention. Instead of a static FAQ on a separate page, chatbots offer conversational answers that are faster and more pleasant.

2. Smart, tailored product recommendations

AI chatbots understand what the customer is looking for - and can recommend a product or service that really suits them.

Examples of use:

  • Help with selecting products according to requirements (e.g. dimensions, price, use).
  • Recommending the ideal vacation based on entered parameters.
  • If the product is out of stock, it will offer alternatives.

3. Instant order status information

One of the most common questions: “Where is my order?” can be answered instantly by a chatbot connected to your order or CRM system. Customers don’t have to wait for their answer, and support colleagues can focus on more complex issues. All the customer needs to do is enter their order number or log in, and the chatbot will tell them the current status, estimated delivery, and other information.

4. Lead generation and contact collection

Once you have a visitor on your website who is interested in your services, it would be a shame to just let them leave. The coworkers.ai chatbot easily obtains key contact information during the conversation – email, phone, or even company name – and saves it straight to your CRM. What’s more, it takes the entire context of the conversation with it, so the salesperson knows exactly what the customer was interested in. No more searching for notes, no more guessing. The sales team has everything ready and can pick up right where the chatbot left off.

5. Automate reservations and requests

Forget about complicated forms and endless clicking through the website. Does a customer need to change the delivery date, book an appointment or create a service request? Just write to the chatbot. Thanks to the connection to your backend systems, the chatbot can handle the entire process automatically - quickly, clearly and without unnecessary steps. The customer is done in a few seconds and your team has one less thing to worry about.

6. 24/7 support without waiting

Customers expect help even in the evening or on the weekend. The chatbot never sleeps. It can answer questions, provide instructions or create a request that will reach the relevant employee in the morning. Without the frustration of an inactive chat or a missed form.

The chatbot from coworkers.ai is not just a widget in the corner of the screen. It is a smart colleague that saves time, increases customer satisfaction, eliminates routine tasks or even generates leads. Whether you are an e-shop, a consulting firm, or a SaaS platform - a well-configured chatbot will pay off in savings and revenue.

FAQ: Website Chatbot – Who It Pays Off For, How to Measure It, and What to Watch Out For

1. For which types of companies is a website chatbot most beneficial?

A website chatbot is most valuable for companies where a large part of customer communication happens online. Typically this includes e-shops, SaaS platforms, travel agencies, consulting firms, or customer support teams.

In these cases, a conversational chatbot on your website can:

  • replace a classic FAQ with a natural, conversational experience,
  • recommend products or services based on the customer’s needs,
  • provide information about order or booking status,
  • collect sales leads (contact, company, interest) and pass them into the CRM,
  • handle bookings and requests without the need for complex forms.

Thanks to this, a simple website chat becomes a channel that both improves customer experience and supports sales.

2. Which metrics should you track for a website chatbot to make sure it’s worth it?

For a website chatbot, it makes sense to track mainly these KPIs so you can clearly see whether the investment is paying off:

  • Share of automated queries – how many conversations the chatbot can resolve without an agent.
  • Impact on conversions – how many orders, inquiries or leads originate directly from the chat.
  • Response time – by how much the waiting time has decreased compared to email or phone.
  • User satisfaction – e.g. a short rating at the end of the conversation (CSAT, NPS).
  • Time saved for the support team – how many routine requests no longer have to be handled by people.

The more questions the chatbot automates – typically FAQ, order status, bookings and simple requests – the faster its deployment on the website translates into cost savings and increased revenue.

3. What are the most common mistakes when deploying a website chatbot?

When rolling out a chatbot on their website, companies most often make these mistakes:

  • Chatbot without a clear purpose – it tries to “do everything and nothing”, instead of being designed for specific types of queries (FAQ, order status, bookings, leads).
  • Missing integrations with systems – without a connection to the order or CRM system, the chatbot can’t answer questions like “where is my order?”.
  • Poor handover to a human – the user ends up in a dead end with no easy way to switch to a live agent.
  • No optimisation after launch – the chatbot is released as an MVP, but conversations aren’t evaluated further, flows and knowledge base aren’t updated based on real interactions.

When a website chatbot has a clearly defined role, solid content, and the right integrations with your systems, it becomes a real smart colleague – not just a passive widget in the corner of the screen.

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