Reach your customers with RBM and define how the RBM chatbot behaves when a customer clicks a button or writes a message. Conversational AI will respond even at 2 a.m.
Pictures, audio, GIFs and much more. In short, you tailor attractive content to your customers, which then helps increase conversion rates.
Show your customers your product offer right on their phone.
Quick, easy and brilliant, right?
Paying an invoice, bill, or receivable has never been faster or easier. Just click on the button with the link to the payment gateway.
Inform your customers about the delivery of their order to the pickup point, as well as the possibility of an extension.
In our first campaign for Kooperativa, we tested whether people were willing to communicate with their insurance company using the RBM channel. As soon as they read the first message, our AI started communicating as it would in a live chat. It enquired in stages about their satisfaction with the services and asked for a Net Promoter Score (NPS). To measure the success of the channels, Kooperativa also launched a mailing campaign. The results exceeded our expectations.
At least one reply via button or message.
People who answered all three of the questions in the questionnaire.
Increase in completion compared to an email campaign.
Although we are a traditional company, we enjoy innovation and new things. We’ve already innovated in customer care and we handle frequently asked questions from our employees and clients with chatbots. We’ve also automated several processes using voicebots with artificial intelligence. We see RCS as an excellent addition to our mix of communication channels, offering a much broader portfolio of uses than traditional texting. In the NPS campaign, we wanted to use RCS to test whether this channel was accepted by clients and this was confirmed beyond a doubt. Our work was made easier by the choice of a well-known use case and cooperation with Coworkers.ai, who used their automation platform to make the project a success. We also see other use cases that will launch a new era of communication with our customers. But more about that next time.”
When a text message pings on a mobile, the vast majority of people respond immediately. In live operation, we had a whopping open rate of 91%.
With data such as open rate, interaction, conversion and other metrics, you can improve communication with your customers and thus the success of your campaigns.
RCS (Rich Communication Services) is the next generation of SMS and MMS. Thanks to the functions of the RCS channel, you can raise classic text messages to the level of Messenger or WhatsApp.
RBM messages (Rich Business Messaging) are designed to work like any other chat application. This function is natively supported on Android phones, so the addressee does not need to install any additional software on their phone - the RBM message will be received in the same way as a classic SMS. However, RBM messages are sent and received over the Internet via the RCS communication protocol, which runs in the background.
RBM is not limited by the number of characters unlike SMS (160 characters). Thanks to RBM, you can have a conversation with the customer and send them pictures and videos. It also allows you to send carousels, cards and provide buttons for the customer to respond faster.
Attractive multimedia content can be incorporated into RBM messages. Each company can customize the chat window according to their company colours and add their logo. The sender is verified, so communication is safe for customers. Messages have a high read rate, which increases the effectiveness of campaigns. RBM enables delivery, read and write notifications.
In previous cases where we deployed our RBM bot, the campaign had an open rate of 91%. Of these, 60% of people responded to the message.
Compared to SMS, RBM is suitable for companies that want to create content-rich dialogues with end customers and find out/provide more information about their services/client needs.
Sending RBM messages has been enabled by the operator T - mobile since October 2021. The operator O2 started operations on February 1, 2023. Vodafone has not yet commented on the launch of RBM.
Android.
Yes, switching to an operator is possible in the coworkers.ai solution. The operator will then see the entire conversation history.
If the recipient of the RBM message has their phone turned off, the message waits in the network for 30 days. When you turn on the phone, the message will be delivered. However, the sender (agent) can revoke the message if it is no longer relevant.
RBM messages are not subject to ZOEK (127/2005 Coll. Act on Electronic Communications). The same GDPR rules apply to them as to any other contact (email, SMS, etc.).
A specific feature of RBM is the requirement for an agent to be able to process a STOP message. If the customer sends this message, the agent must not communicate with the client any further (except for a final no-contact message).
The number of people who opened and read the introductory message.